1. Though it pains me to add a shout-out to a post about Pinterest (as new and unknown as is the site), Miranda Miller, in her “5 Pinterest User Insights Marketers Can Use to Drive Sales” article for Search Engine Watch, uses only very real facts to qualify action-based recommendations to help readers—even those that have not stepped on the Pinterest wagon—plan for better targeting and better results. Great post, Miranda!
2. A Mitch Joel post pops back up on this weekly compilation with “The Business (To Business) Of Social Media,” for Six Pixels of Separation – Blog. An incredible insightful post, Joel explains the effectiveness of social media in a B2B atmosphere: claiming that B2B is largely reliant on the gaining attention, establishing relationships, and developing trust. I cannot stress enough how worthy this post is of your time.
3. Jessica Malnik wrote “The Five Reasons Why Most Facebook Brand Pages Aren’t True Communities” for Jay Baer’s Convince & Convert. The post includes information suggested by the title, and is a worthwhile read. Community is a major aspect of social media. Special thanks to Malnik for pointing us in the right direction.
4. Heidi Cohen wrote “Social Media: 10 PR Tactics” for her readers, listing actionable (per usual with Cohen’s posts) tasks for all public relations professionals managing any social media network or planning to start one. The difference between Cohen’s post and other posts of the same concept, is that Heidi does more than preach—she teaches. It’s less you-all-should-guest-post and more here-is-how-to-guest post. (And, she explains what she means better than me.)
5. A great post titled “Twitter showdown: Ford vs General Motors” was written by Heather Taylor recently for Econsultancy Blog. This post houses well-written and well-shared content regarding a “showdown” between the social media campaigns, strategies, and results of Ford Motors and General Motors. As someone who does not actively follow (much less engage with) any of Ford’s or GM’s social hubs, I found the article interesting and applicable to the social media work I do—as minimal as I may be.