I just finished listening to Blink (by Malcolm Gladwell) on audio book. Yes, I said audio book—a technology I once found to be quite silly; however, en route to work, they are wonderful (I’m on my third of the same week!). Gladwell spoke of a study: Researchers were interested in whether the number of product…
Yes, okay, I admit: I thought I could intrigue you into reading this post by dangling a new concept—self-reflexivity. Or, maybe you’ve heard of it? In cinema, the term “self-reflexivity” refers to an action that calls attention to the work as being a cinematic construct. It’s when a scene in a movie strays from maintaining…
It’s that time of year again: everyone is rushing around in a panic; we are all hoping that we will be the one to pick out that next big thing; and, loads of money is pouring out of our pockets. You guessed it, it’s the season of…strategizing next year’s advertising campaign. And, I think we…
The importance of research is nothing new to the blogosphere, much less the marketing world; however, despite how often we are shown the huge potential research has for our yearly goals, the majority of marketers sweep the idea of research under the rug. Whether marketers don’t know where to start, or don’t have the time…
I have recently begun watching AMC’s Mad Men, mostly as a way to rationalize not doing my assigned readings for class. A friend of mine turned me on to the show, claiming it is “Desperate Housewives, but with dudes.” Hard to beat that description!
QR codes, or quick response codes, are two-dimensional bar codes that typically embed information accessible using smart phone scanners. Wikipedia (yes I did) defines QR codes as follows:
