Take it from a resident of the blogosphere, the best company blogs understand that visitors are not visiting to have a company smack them in the face with their overly-restricted, overly-generic, fluffy content. Visitors don’t want your company, they want you… Any blog post that I immediately recognize to be written in the third person…
1. Though it pains me to add a shout-out to a post about Pinterest (as new and unknown as is the site), Miranda Miller, in her “5 Pinterest User Insights Marketers Can Use to Drive Sales” article for Search Engine Watch, uses only very real facts to qualify action-based recommendations to help readers—even those that…
Today’s media landscape stresses the importance of companies—small companies, especially—being where their customers are. With billions of Internet users spending more and more time online each day, the Internet is the place to be. Using social media tools allows companies to participate in a two-way conversation with current and potential clients. This you already knew….
Chris R. Keller, of Profitworks, wrote a blog post a few weeks ago talking about the complimentary nature of email and social media marketing; however, he pointed out that of the two, email marketing is much more effective and important.
