Inbound marketing encompasses all strategies involving the use of content–e-mail, SEO, social, and the like–to attract “strangers,” retain their attention, and convert them to qualified leads. Inbound marketing is an established and, yet, still growing trend. As with any marketing trend, there are hundreds of different strategies and methodologies that define what inbound marketing should…
So, you’re pretty good at SEO: You run a structured campaign that generates decent results; You keep up-to-date with industry trends and strategies; and, you maintain a solid sleep regimen. Ultimately, your confident enough to write “search engine optimization experience” on your resume. Yet, you’ve probably asked yourself, “Have I done everything I can?” Here…
You’ve heard this before: The Internet has fundamentally changed the way we, as technologically savvy human beings, communicate with each other. With the increasing popularity of the Internet—over 2 billion users to date—a company’s website may very well be its primary medium for reaching current and potential customers.
To optimize, or not to optimize. That is the question. The answer, you Shakespearean fanatic you, is a resounding “Yes, you should.” A strong web presence is one of the most effective ways a company can market itself. Unfortunately, if your website isn’t being found, all of that high-quality content isn’t much good to anyone….
