So, you’re pretty good at SEO: You run a structured campaign that generates decent results; You keep up-to-date with industry trends and strategies; and, you maintain a solid sleep regimen. Ultimately, your confident enough to write “search engine optimization experience” on your resume. Yet, you’ve probably asked yourself, “Have I done everything I can?” Here…
You’ve heard this before: The Internet has fundamentally changed the way we, as technologically savvy human beings, communicate with each other. With the increasing popularity of the Internet—over 2 billion users to date—a company’s website may very well be its primary medium for reaching current and potential customers.
To optimize, or not to optimize. That is the question. The answer, you Shakespearean fanatic you, is a resounding “Yes, you should.” A strong web presence is one of the most effective ways a company can market itself. Unfortunately, if your website isn’t being found, all of that high-quality content isn’t much good to anyone….
(This blog post is part of a blog series: “Search Engine Optimization for Beginners.”) What follows is a list of frequently asked questions regarding search engine optimization.
(This blog post is part of a blog series: “Search Engine Optimization for Beginners.”) Tracking your progress, and subsequently adapting your efforts, is the only way to truly improve your rankings. There is not an optimizer alive that can tell you exactly what you need to do to get exact results. SEO is largely based…
(This blog post is part of a blog series: “Search Engine Optimization for Beginners.”) Now that you have a better understanding of what to avoid while managing and publicizing your website, you can start getting involved with the fun stuff – building links to obtain and maintain traffic.
