Curiosity, the need, the drive for knowledge, is central to motivation – and, it’s instinctual. Curiosity is the reason that people in horror movies venture into the creepy forest when they hear an eerie noise. They want, they need to figure out what gargantuan monster lurks in the darkness.
Marketers and non-marketers alike have a tendency to view marketing communications strategies – take “Old Spice Guy” Isaiah Mustafa for example – and think that the concept is just a simple, innovative idea that “ended up getting lucky” or “was surprisingly effective”: as if someone waltzed (it’s my hypothetical scenario) into a big marketing meeting…
Marketers and marcomers (I coined it) alike will throw fancy-shmancy ideas about how to broaden the market, how to increase your market share, or how to successfully utilize dancing hamsters to sell Kia’s (try to keep up). All of these groundbreaking ideas – Old Spice’s Isaiah Mustafa, the Keebler elves, product placement in movies, for…
Brian Clark, of Copyblogger, recently wrote a post entitled “Why People Don’t Want the ‘Real’ You” commenting on the new authenticity hype. As the title suggests, Clark doesn’t think too much of appealing to consumers by being “real,” at least not by being entirely real.
Yesterday, for anyone just now tuning in, Author and Brand Strategist Jonathan Salem Baskin wrote an article for AdAge.com entitled Old Spice’s Love Affair With Itself Serves No Sales Purpose. In an attempt to get a bit more exposure and boost the daily traffic, I wrote a rebuttal post entitled Jonathan Baskin Might be Wrong: Why…
While rummaging through my 6-thousand subscriptions, slight exaggeration, on my Google Reader I stumbled upon (discovery engine pun) this link to a Chick-fil-A website: “Come dressed like a cow from head to hoof and we’ll reward you with a FREE meal. (If you’re a little chicken, don’t worry, a partial costume still receives a free…
