Marketers and non-marketers alike have a tendency to view marketing communications strategies – take “Old Spice Guy” Isaiah Mustafa for example – and think that the concept is just a simple, innovative idea that “ended up getting lucky” or “was surprisingly effective”: as if someone waltzed (it’s my hypothetical scenario) into a big marketing meeting…
Yesterday, the CMO Strategy corner of AdAge.com published a post by Jonathan Salem Baskin, of dimbulb.net, entitled Old Spice’s Love Affair With Itself Serves No Sales Purpose. Baskin wrote about how ineffective the new addition of Fabio to the “Man Your Man Could Smell Like” campaign is (Fabio is standing in for Isaiah Mustafa for…
How about this statistic for an anecdote: 70% of people on the Internet use search engines to look for something they want or need. Everybody wants a slice of the cyber-pie. And, with 30% of the world population using the Internet (80% of Americans), there is plenty of it to go around!
QR codes, or quick response codes, are two-dimensional bar codes that typically embed information accessible using smart phone scanners. Wikipedia (yes I did) defines QR codes as follows:
Search engine optimization (SEO) guides are filled with punny anecdotes about keywords being “the golden key” or “the key to one’s success.” Now, I am not bashing the use of puns (as I am a self-proclaimed paronomasiac myself). Rather, I am here to tell you that any SEO expert singing about keywords, keywords, keywords is,…
