Marketers and non-marketers alike have a tendency to view marketing communications strategies – take “Old Spice Guy” Isaiah Mustafa for example – and think that the concept is just a simple, innovative idea that “ended up getting lucky” or “was surprisingly effective”: as if someone waltzed (it’s my hypothetical scenario) into a big marketing meeting…
Brian Clark, of Copyblogger, recently wrote a post entitled “Why People Don’t Want the ‘Real’ You” commenting on the new authenticity hype. As the title suggests, Clark doesn’t think too much of appealing to consumers by being “real,” at least not by being entirely real.
I’m heading into my senior year of college (for those of you that have not clicked the “Back” button yet, I thank you). I’ve held internships here and there and, modestly, I do a good job keeping up with all the “it” marketing blogs; however, when it comes to “knowing how to market,” I make…
Between the meetings, the trips to the water cooler, the”five-minute breaks” that take 15 minutes, and the occasional gossiping (oh, me neither) it’s hard for a marketing communications professional to find time to actually do work. Even worse are the projects that need everyone’s input. To reduce some of the “patience training” I bring you…
