Curiosity, the need, the drive for knowledge, is central to motivation – and, it’s instinctual. Curiosity is the reason that people in horror movies venture into the creepy forest when they hear an eerie noise. They want, they need to figure out what gargantuan monster lurks in the darkness.
Marketers and non-marketers alike have a tendency to view marketing communications strategies – take “Old Spice Guy” Isaiah Mustafa for example – and think that the concept is just a simple, innovative idea that “ended up getting lucky” or “was surprisingly effective”: as if someone waltzed (it’s my hypothetical scenario) into a big marketing meeting…
Brian Clark, of Copyblogger, recently wrote a post entitled “Why People Don’t Want the ‘Real’ You” commenting on the new authenticity hype. As the title suggests, Clark doesn’t think too much of appealing to consumers by being “real,” at least not by being entirely real.
Direct mail, also known as junk mail (you can see where this is going), is a common tactic by marketers. Whether you started your own small business, or you work for a large company, the obligation to some form of direct mail is a given. Permission marketing is admittedly a stroke of genius (well done…
While rummaging through my 6-thousand subscriptions, slight exaggeration, on my Google Reader I stumbled upon (discovery engine pun) this link to a Chick-fil-A website: “Come dressed like a cow from head to hoof and we’ll reward you with a FREE meal. (If you’re a little chicken, don’t worry, a partial costume still receives a free…
