Curiosity, the need, the drive for knowledge, is central to motivation – and, it’s instinctual. Curiosity is the reason that people in horror movies venture into the creepy forest when they hear an eerie noise. They want, they need to figure out what gargantuan monster lurks in the darkness.
Marketers and non-marketers alike have a tendency to view marketing communications strategies – take “Old Spice Guy” Isaiah Mustafa for example – and think that the concept is just a simple, innovative idea that “ended up getting lucky” or “was surprisingly effective”: as if someone waltzed (it’s my hypothetical scenario) into a big marketing meeting…
I am pretty new to blogging. While I am sure that that didn’t instill a lot of confidence in anyone reading this post, I will say that there is a benefit to being a rookie blogger – inevitable jealousy. Anyone that floats around the Internet will agree that being overwhelmed with what-my-blog-could-be’s and what-my-blog-is-not’s is…
How about this statistic for an anecdote: 70% of people on the Internet use search engines to look for something they want or need. Everybody wants a slice of the cyber-pie. And, with 30% of the world population using the Internet (80% of Americans), there is plenty of it to go around!
QR codes, or quick response codes, are two-dimensional bar codes that typically embed information accessible using smart phone scanners. Wikipedia (yes I did) defines QR codes as follows:
Search engine optimization (SEO) campaigns are growing in popularity as projects to help increase branding awareness and sales, especially in small businesses. Whether a company hires an overly-priced SEO consultant (heck, I’ll do it for free) or does their own research, a phrase that will inevitably arise is “pay-per-click advertising.”
