Curiosity, the need, the drive for knowledge, is central to motivation – and, it’s instinctual. Curiosity is the reason that people in horror movies venture into the creepy forest when they hear an eerie noise. They want, they need to figure out what gargantuan monster lurks in the darkness.
Marketers and marcomers (I coined it) alike will throw fancy-shmancy ideas about how to broaden the market, how to increase your market share, or how to successfully utilize dancing hamsters to sell Kia’s (try to keep up). All of these groundbreaking ideas – Old Spice’s Isaiah Mustafa, the Keebler elves, product placement in movies, for…
Brian Clark, of Copyblogger, recently wrote a post entitled “Why People Don’t Want the ‘Real’ You” commenting on the new authenticity hype. As the title suggests, Clark doesn’t think too much of appealing to consumers by being “real,” at least not by being entirely real.
I’m heading into my senior year of college (for those of you that have not clicked the “Back” button yet, I thank you). I’ve held internships here and there and, modestly, I do a good job keeping up with all the “it” marketing blogs; however, when it comes to “knowing how to market,” I make…
Direct mail, also known as junk mail (you can see where this is going), is a common tactic by marketers. Whether you started your own small business, or you work for a large company, the obligation to some form of direct mail is a given. Permission marketing is admittedly a stroke of genius (well done…
Between the meetings, the trips to the water cooler, the”five-minute breaks” that take 15 minutes, and the occasional gossiping (oh, me neither) it’s hard for a marketing communications professional to find time to actually do work. Even worse are the projects that need everyone’s input. To reduce some of the “patience training” I bring you…
