I just finished listening to Blink (by Malcolm Gladwell) on audio book. Yes, I said audio book—a technology I once found to be quite silly; however, en route to work, they are wonderful (I’m on my third of the same week!). Gladwell spoke of a study: Researchers were interested in whether the number of product…
I recently partnered with a company known as My Parents, Inc., to purchase my first car: gold 2009 Toyota Corolla (a favorite of my mother, who says the seats are “oh so comfy!”). Obviously, I did my fair share of perusing the Internet with Google searches like “How to buy a car” or “How to…
Yes, okay, I admit: I thought I could intrigue you into reading this post by dangling a new concept—self-reflexivity. Or, maybe you’ve heard of it? In cinema, the term “self-reflexivity” refers to an action that calls attention to the work as being a cinematic construct. It’s when a scene in a movie strays from maintaining…
Companies look for universals, and they look to position messages in a general fashion. It makes sense. It costs money to generate individual messages for specific demographics. But, while this idea made a bit of sense pre-21st century, it is largely outdated. The Internet has fundamentally changed the way we communicate and opened about 2.09 billion doors…
Newish to Twitter, I have flirted with a few different strategies for engaging followers. I started off thanking each new follower individually, then in groups, and then I tried jokingly thanking everyone at once asking “do you feel special?”
The importance of research is nothing new to the blogosphere, much less the marketing world; however, despite how often we are shown the huge potential research has for our yearly goals, the majority of marketers sweep the idea of research under the rug. Whether marketers don’t know where to start, or don’t have the time…
