Many of us have heard of “The Pepsi Challenge,” a four-decade old promotional campaign by Pepsi in which testers visit public locations and perform sip tests. It’s done how it sounds: Participants are given two unmarked cups with small amounts of Coke in one and Pepsi in the other. After they have tasted both cups…
Yes, okay, I admit: I thought I could intrigue you into reading this post by dangling a new concept—self-reflexivity. Or, maybe you’ve heard of it? In cinema, the term “self-reflexivity” refers to an action that calls attention to the work as being a cinematic construct. It’s when a scene in a movie strays from maintaining…
The importance of research is nothing new to the blogosphere, much less the marketing world; however, despite how often we are shown the huge potential research has for our yearly goals, the majority of marketers sweep the idea of research under the rug. Whether marketers don’t know where to start, or don’t have the time…
by Chris R. Keller In order for a brand to stick in a consumers mind it must be consistent. If you change the way your brand looks, the colours you use or the message it is connected too, it will be very hard for someone to remember your brand. Conversely, if you use consistent colours,…
I have recently begun watching AMC’s Mad Men, mostly as a way to rationalize not doing my assigned readings for class. A friend of mine turned me on to the show, claiming it is “Desperate Housewives, but with dudes.” Hard to beat that description!
Between the meetings, the trips to the water cooler, the”five-minute breaks” that take 15 minutes, and the occasional gossiping (oh, me neither) it’s hard for a marketing communications professional to find time to actually do work. Even worse are the projects that need everyone’s input. To reduce some of the “patience training” I bring you…
