I just finished listening to Blink (by Malcolm Gladwell) on audio book. Yes, I said audio book—a technology I once found to be quite silly; however, en route to work, they are wonderful (I’m on my third of the same week!). Gladwell spoke of a study: Researchers were interested in whether the number of product…
Yes, okay, I admit: I thought I could intrigue you into reading this post by dangling a new concept—self-reflexivity. Or, maybe you’ve heard of it? In cinema, the term “self-reflexivity” refers to an action that calls attention to the work as being a cinematic construct. It’s when a scene in a movie strays from maintaining…
I have recently begun watching AMC’s Mad Men, mostly as a way to rationalize not doing my assigned readings for class. A friend of mine turned me on to the show, claiming it is “Desperate Housewives, but with dudes.” Hard to beat that description!
Yesterday, the CMO Strategy corner of AdAge.com published a post by Jonathan Salem Baskin, of dimbulb.net, entitled Old Spice’s Love Affair With Itself Serves No Sales Purpose. Baskin wrote about how ineffective the new addition of Fabio to the “Man Your Man Could Smell Like” campaign is (Fabio is standing in for Isaiah Mustafa for…
The effectiveness of advertising strategies is, to my understanding, up for debate; however, it is hard to dispute the idea that online and print advertising are the go-to marketing strategies for many companies.
