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	<title>Evan VanDerwerker: Marketing Communications Blog</title>
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	<link>http://www.evanvanderwerker.com</link>
	<description>Just another Wordpress blog</description>
	<lastBuildDate>Mon, 14 May 2012 15:23:13 +0000</lastBuildDate>
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		<title>Andrea Long writes, Audience-Driven Web Development</title>
		<link>http://www.evanvanderwerker.com/audience-driven-web-development/</link>
		<comments>http://www.evanvanderwerker.com/audience-driven-web-development/#comments</comments>
		<pubDate>Mon, 14 May 2012 15:23:13 +0000</pubDate>
		<dc:creator>Evan VanDerwerker</dc:creator>
				<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[web development]]></category>

		<guid isPermaLink="false">http://www.evanvanderwerker.com/?p=1266</guid>
		<description><![CDATA[This guest post is by Andrea Long, a Virginia Tech senior double majoring in Communications and Professional Writing. Getting to know your audience, and what drives them, is the foundation to designing and developing any website. Everything about web design should be tailored not to the designer&#8217;s personal needs, but to the needs of your]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Marketing Works! Pepsi Proposes Product Isn&#8217;t Everything</title>
		<link>http://www.evanvanderwerker.com/marketing-works-pepsi-proposes-product-isnt-everything/</link>
		<comments>http://www.evanvanderwerker.com/marketing-works-pepsi-proposes-product-isnt-everything/#comments</comments>
		<pubDate>Fri, 11 May 2012 15:45:40 +0000</pubDate>
		<dc:creator>Evan VanDerwerker</dc:creator>
				<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[business strategy]]></category>
		<category><![CDATA[importance of communication]]></category>
		<category><![CDATA[importance of marketing]]></category>
		<category><![CDATA[integrated marketing communications]]></category>
		<category><![CDATA[marketing communications strategy]]></category>

		<guid isPermaLink="false">http://www.evanvanderwerker.com/?p=1243</guid>
		<description><![CDATA[Many of us have heard of “The Pepsi Challenge,” a four-decade old promotional campaign by Pepsi in which testers visit public locations and perform sip tests. It’s done how it sounds:  Participants are given two unmarked cups with small amounts of Coke in one and Pepsi in the other. After they have tasted both cups]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Top 5 Must Read Social Media Posts</title>
		<link>http://www.evanvanderwerker.com/top-5-must-read-social-media-posts/</link>
		<comments>http://www.evanvanderwerker.com/top-5-must-read-social-media-posts/#comments</comments>
		<pubDate>Tue, 08 May 2012 16:17:13 +0000</pubDate>
		<dc:creator>Evan VanDerwerker</dc:creator>
				<category><![CDATA[social media]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[social media networking]]></category>
		<category><![CDATA[socialmedia]]></category>

		<guid isPermaLink="false">http://www.evanvanderwerker.com/?p=1256</guid>
		<description><![CDATA[1. Though it pains me to add a shout-out to a post about Pinterest (as new and unknown as is the site), Miranda Miller, in her “5 Pinterest User Insights Marketers Can Use to Drive Sales” article for Search Engine Watch, uses only very real facts to qualify action-based recommendations to help readers—even those that]]></description>
		<wfw:commentRss>http://www.evanvanderwerker.com/top-5-must-read-social-media-posts/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Targeting your marketing, and keeping your customers “whelmed.”</title>
		<link>http://www.evanvanderwerker.com/targeting-your-marketing-and-keeping-your-customers-whelmed/</link>
		<comments>http://www.evanvanderwerker.com/targeting-your-marketing-and-keeping-your-customers-whelmed/#comments</comments>
		<pubDate>Mon, 07 May 2012 12:26:47 +0000</pubDate>
		<dc:creator>Evan VanDerwerker</dc:creator>
				<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[advertising strategies]]></category>
		<category><![CDATA[importance of marketing]]></category>
		<category><![CDATA[marketing objectives]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[strategic marketing]]></category>

		<guid isPermaLink="false">http://www.evanvanderwerker.com/?p=1237</guid>
		<description><![CDATA[I just finished listening to Blink (by Malcolm Gladwell) on audio book. Yes, I said audio book—a technology I once found to be quite silly; however, en route to work, they are wonderful (I’m on my third of the same week!). Gladwell spoke of a study:  Researchers were interested in whether the number of product]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Marketing to Your Instincts: The Effectiveness of Utilizing Curiosity</title>
		<link>http://www.evanvanderwerker.com/marketing-to-your-instincts-the-effectiveness-of-utilizing-curiosity/</link>
		<comments>http://www.evanvanderwerker.com/marketing-to-your-instincts-the-effectiveness-of-utilizing-curiosity/#comments</comments>
		<pubDate>Fri, 04 May 2012 06:54:19 +0000</pubDate>
		<dc:creator>Evan VanDerwerker</dc:creator>
				<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[brand management]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[branding brand]]></category>
		<category><![CDATA[marketing and pr]]></category>
		<category><![CDATA[media relations]]></category>
		<category><![CDATA[online pr]]></category>
		<category><![CDATA[pr media relations]]></category>
		<category><![CDATA[public relations pr]]></category>

		<guid isPermaLink="false">http://www.evanvanderwerker.com/?p=483</guid>
		<description><![CDATA[Curiosity, the need, the drive for knowledge, is central to motivation – and, it’s instinctual. Curiosity is the reason that people in horror movies venture into the creepy forest when they hear an eerie noise. They want, they need to figure out what gargantuan monster lurks in the darkness. Curiosity plays a part in marketing]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Brian Steinberg Responds: &#8220;The Ads Sound A Dark Chord&#8221;</title>
		<link>http://www.evanvanderwerker.com/brian-steinberg-respods-the-ads-sound-a-dark-chord/</link>
		<comments>http://www.evanvanderwerker.com/brian-steinberg-respods-the-ads-sound-a-dark-chord/#comments</comments>
		<pubDate>Wed, 02 May 2012 15:54:07 +0000</pubDate>
		<dc:creator>Evan VanDerwerker</dc:creator>
				<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[advertising campaigns]]></category>
		<category><![CDATA[advertising strategies]]></category>
		<category><![CDATA[advertising technique]]></category>
		<category><![CDATA[Dr. Pepper]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.evanvanderwerker.com/?p=1223</guid>
		<description><![CDATA[I recently reinvigorated my &#8220;Random Person Might Be Wrong&#8221; blog posts with a rebuttal to Brian Steinberg&#8217;s &#8220;Apple&#8217;s Rare Ad Misstep: Celebrity Siri Ads That Slice the Wrong Way&#8221; post written for Ad Age. Steinberg posited the idea that using celebrities&#8211;Samuel L. Jackson and Zooey Deschanel&#8211;in television commercials, in which they sport fancy new iPhones]]></description>
		<wfw:commentRss>http://www.evanvanderwerker.com/brian-steinberg-respods-the-ads-sound-a-dark-chord/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Top 5 Must Read E-mail Marketing Articles</title>
		<link>http://www.evanvanderwerker.com/top-5-must-read-e-mail-marketing-articles/</link>
		<comments>http://www.evanvanderwerker.com/top-5-must-read-e-mail-marketing-articles/#comments</comments>
		<pubDate>Tue, 01 May 2012 15:08:49 +0000</pubDate>
		<dc:creator>Evan VanDerwerker</dc:creator>
				<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[e-mail marketing]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[importance of marketing]]></category>

		<guid isPermaLink="false">http://www.evanvanderwerker.com/?p=1212</guid>
		<description><![CDATA[‘Tis the season for e-mail marketing, and, as always, if ‘tis the season for it, ‘tis the season for doing it right. (My best attempt at a witty, anecdotal lead.) Ultimately, all companies use e-mail—some more effective than others; therefore, all marketing professionals should have a good grasp on the current trends, concepts, and how-to’s.]]></description>
		<wfw:commentRss>http://www.evanvanderwerker.com/top-5-must-read-e-mail-marketing-articles/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Brian Steinberg Might Be Wrong: How Apple&#8217;s Recent Siri Ads are Fine</title>
		<link>http://www.evanvanderwerker.com/brian-steinberg-might-be-wrong-how-apples-recent-siri-ads-are-fine/</link>
		<comments>http://www.evanvanderwerker.com/brian-steinberg-might-be-wrong-how-apples-recent-siri-ads-are-fine/#comments</comments>
		<pubDate>Mon, 30 Apr 2012 14:35:25 +0000</pubDate>
		<dc:creator>Evan VanDerwerker</dc:creator>
				<category><![CDATA[branding]]></category>
		<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[brand equity]]></category>

		<guid isPermaLink="false">http://www.evanvanderwerker.com/?p=1202</guid>
		<description><![CDATA[Brian Steinberg recently wrote a post for Ad Age titled “Apple’s Rare Ad Misstep: Celebrity Siri Ads That Slice the Wrong Way,” where he criticized two commercials—one with Samuel L. Jackson, the other with Zooey Deschanel—from Apple’s recent ad campaign. An incredibly smart guy, Steinberg frequently writes for Ad Age regarding big television networks. Fortunately]]></description>
		<wfw:commentRss>http://www.evanvanderwerker.com/brian-steinberg-might-be-wrong-how-apples-recent-siri-ads-are-fine/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How web design and search engine optimization work together</title>
		<link>http://www.evanvanderwerker.com/how-web-design-and-search-engine-optimization-work-together/</link>
		<comments>http://www.evanvanderwerker.com/how-web-design-and-search-engine-optimization-work-together/#comments</comments>
		<pubDate>Thu, 26 Apr 2012 16:30:42 +0000</pubDate>
		<dc:creator>Evan VanDerwerker</dc:creator>
				<category><![CDATA[search engine optimization]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[web design]]></category>
		<category><![CDATA[web designers]]></category>

		<guid isPermaLink="false">http://www.evanvanderwerker.com/?p=1184</guid>
		<description><![CDATA[You’ve heard this before:  The Internet has fundamentally changed the way we, as technologically savvy human beings, communicate with each other. With the increasing popularity of the Internet—over 2 billion users to date—a company’s website may very well be its primary medium for reaching current and potential customers. As a devilishly-attractive (and humble) early-twenty-something, I]]></description>
		<wfw:commentRss>http://www.evanvanderwerker.com/how-web-design-and-search-engine-optimization-work-together/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Difficulties of Marcom: Common Problems All Marketers Have Faced</title>
		<link>http://www.evanvanderwerker.com/difficulties-of-marcom-common-problems-all-marketers-have-faced/</link>
		<comments>http://www.evanvanderwerker.com/difficulties-of-marcom-common-problems-all-marketers-have-faced/#comments</comments>
		<pubDate>Wed, 25 Apr 2012 09:13:55 +0000</pubDate>
		<dc:creator>Evan VanDerwerker</dc:creator>
				<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[it public relations]]></category>
		<category><![CDATA[online pr]]></category>
		<category><![CDATA[pr media relations]]></category>
		<category><![CDATA[pr online]]></category>
		<category><![CDATA[pr public relations]]></category>
		<category><![CDATA[public relations media]]></category>
		<category><![CDATA[public relations pr]]></category>

		<guid isPermaLink="false">http://www.evanvanderwerker.com/?p=301</guid>
		<description><![CDATA[Marketers and non-marketers alike have a tendency to view marketing communications strategies – take “Old Spice Guy” Isaiah Mustafa for example – and think that the concept is just a simple, innovative idea that “ended up getting lucky” or “was surprisingly effective”: as if someone waltzed (it’s my hypothetical scenario) into a big marketing meeting]]></description>
		<wfw:commentRss>http://www.evanvanderwerker.com/difficulties-of-marcom-common-problems-all-marketers-have-faced/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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