Category Archives: social media
Top 5 Must Read Social Media Posts
1. Though it pains me to add a shout-out to a post about Pinterest (as new and unknown as is the site), Miranda Miller, in her “5 Pinterest User Insights Marketers Can Use to Drive Sales” article for Search Engine Watch, uses only very real facts to qualify action-based recommendations to help readers—even those that have not stepped on the Pinterest wagon—plan for better targeting and better results. Great post, Miranda!
Brian Steinberg Responds: “The Ads Sound A Dark Chord”
I recently reinvigorated my “Random Person Might Be Wrong” blog posts with a rebuttal to Brian Steinberg’s “Apple’s Rare Ad Misstep: Celebrity Siri Ads That Slice the Wrong Way” post written for Ad Age. Steinberg posited the idea that using celebrities–Samuel L. Jackson and Zooey Deschanel–in television commercials, in which they sport fancy new iPhones equipped with Siri, is a tad elitist. (You can read my quote-for-quote rebuttal: “Brian Steinberg Might be Wrong: How Apple’s Recent Siri Ads are Fine.”)
Word of mouth marketing relies on maintaining friendships
Word-of-mouth has always been the most effective form of marketing. People trust their friend’s opinions. Ask yourself: What was the last movie you went to see? What was the last fancy restaurant you visited? What was your last purchase above $200?
With those answers in mind, how many of these purchases were influenced largely by the recommendation of a friend or family member?
4 Often-Overlooked Social Media Guidelines
Today’s media landscape stresses the importance of companies—small companies, especially—being where their customers are. With billions of Internet users spending more and more time online each day, the Internet is the place to be.
Using social media tools allows companies to participate in a two-way conversation with current and potential clients. This you already knew. Social media also provides businesses with a channel to interact with industry leaders and contribute to industry-related dialogue, dialogue that is taking place whether or not said businesses are involved.
Top 5 Must Read Content Marketing Links
During my recent 5-month hiatus (okay, 6 months), I’ve spent too much time researching “how to” posts about blogging effectively and regularly. In an effort to employ the strategies that I learned from Darren Rowse et al., I introduce you all (my less-than-1-dozen loyal readers) to the first installment of “Tuesday’s Top-5.”
You have no idea how long it took me to come up with that.
The Internet Blogosphere and Why Businesses Should not Ignore Blogging
If you’re anything like me a year ago, the word “blogger” is just another title for slightly-overweight single gentlemen hiding out in basements somewhere eating Hot Pockets. From there, my perception of bloggers–equal in utter incorrectness as the first–became that of thick-brimmed-glasses-wearing Starbucks frequenters. As biased as I may be, I now see the power of blogs and the Internet, especially for businesses.
Instead of appealing to said businesses with logic and flawless rationale, I decided that pretty colors and cartoon graphs would work better.
Check out my latest infographic below, or view the high-quality version: Click this download link.
