Category Archives: search engine optimization
How web design and search engine optimization work together
You’ve heard this before: The Internet has fundamentally changed the way we, as technologically savvy human beings, communicate with each other. With the increasing popularity of the Internet—over 2 billion users to date—a company’s website may very well be its primary medium for reaching current and potential customers.
It’s simple, just do it better: Following Google’s lead
Google is a great paradigm-breaking example of how “just doing it better” leads to success. Co-founders Sergey Brin and Larry Page had a plan: Take “search” and make it not suck.
It’s easy to forget that, before Google, search engines already existed. What Brin and Page sought to do different—to make search not suck—was supply an improved experience.
Top 5 Search Engine Optimization Starter Guides
To optimize, or not to optimize. That is the question. The answer, you Shakespearean fanatic you, is a resounding “Yes, you should.” A strong web presence is one of the most effective ways a company can market itself. Unfortunately, if your website isn’t being found, all of that high-quality content isn’t much good to anyone.
The answer?
Part 7 of 7 – SEO for Beginners: Frequently Asked Questions
(This blog post is part of a blog series: “Search Engine Optimization for Beginners.”)
What follows is a list of frequently asked questions regarding search engine optimization.
Part 6 of 7 – SEO for Beginners: Tracking Your Progress
(This blog post is part of a blog series: “Search Engine Optimization for Beginners.”)
Tracking your progress, and subsequently adapting your efforts, is the only way to truly improve your rankings. There is not an optimizer alive that can tell you exactly what you need to do to get exact results. SEO is largely based on speculation and inference. You can research where to start, but sooner or later you will need to adapt to your successes and improve your failures (that’s right, failures).
Part 5 of 7 – SEO for Beginners: Knowing What to Do
(This blog post is part of a blog series: “Search Engine Optimization for Beginners.”)
Now that you have a better understanding of what to avoid while managing and publicizing your website, you can start getting involved with the fun stuff – building links to obtain and maintain traffic.
