Category Archives: branding
Brian Steinberg Might Be Wrong: How Apple’s Recent Siri Ads are Fine
Brian Steinberg recently wrote a post for Ad Age titled “Apple’s Rare Ad Misstep: Celebrity Siri Ads That Slice the Wrong Way,” where he criticized two commercials—one with Samuel L. Jackson, the other with Zooey Deschanel—from Apple’s recent ad campaign.
An incredibly smart guy, Steinberg frequently writes for Ad Age regarding big television networks. Fortunately for this blog, I feel he has made a rare misstep with his post. What follows is the ad in question and a quote-to-quote rebuttal.
Guest Post: The Importance of Branding Consistency
by Chris R. Keller
In order for a brand to stick in a consumers mind it must be consistent. If you change the way your brand looks, the colours you use or the message it is connected too, it will be very hard for someone to remember your brand. Conversely, if you use consistent colours, consistent fonts and link your brand to a consistent message, it will make your brand much easier to remember.
Promotional Materials: What, Exactly, is Your Material Promoting?
Today, the company that I am interning for was having one of those meetings of the head honchos to correspond with a big, new product launch a few weeks ago. It was interesting to be the only person in the office sitting at his computer: The rest were either setting up the lunch buffet, fielding calls, or, of course, sitting in the meeting. However, being the only person “available” – and being an intern, especially – I was the gopher for any spur-of-the-moment requests.
Content is King: The Royal Family of Blogging Strategies
I am pretty new to blogging. While I am sure that that didn’t instill a lot of confidence in anyone reading this post, I will say that there is a benefit to being a rookie blogger – inevitable jealousy. Anyone that floats around the Internet will agree that being overwhelmed with what-my-blog-could-be’s and what-my-blog-is-not’s is unavoidable. Though, truthfully, the awareness of what I am doing wrong helps me focus on what I should be doing right.
Jonathan Baskin Responds: Why Old Spice Commercials are Effective – PART 2
Yesterday, for anyone just now tuning in, Author and Brand Strategist Jonathan Salem Baskin wrote an article for AdAge.com entitled Old Spice’s Love Affair With Itself Serves No Sales Purpose. In an attempt to get a bit more exposure and boost the daily traffic, I wrote a rebuttal post entitled Jonathan Baskin Might be Wrong: Why Old Spice Commercials are Effective. And, when I checked my email after work, I was surprisingly delighted to see that Mr. Baskin had left my blog with a rather lengthy comment:
Go Team, Go: 45 Marketing Project Ideas for Your Business
Between the meetings, the trips to the water cooler, the”five-minute breaks” that take 15 minutes, and the occasional gossiping (oh, me neither) it’s hard for a marketing communications professional to find time to actually do work. Even worse are the projects that need everyone’s input. To reduce some of the “patience training” I bring you 45 projects that will help boost your companies internal and external relations, without forcing you to call anyone back or send that fourth email reminder:
