How can we convince small businesses to evolve their online marketing strategies? There is a large misconception—I have found—on the part of small businesses and start-ups nowadays that the Internet is a less-than-ideal channel for marketing products or services. Yet, online marketing statistics are against this thought. While these statistics are both jaw-dropping and blatantly…
by Ray Marshall It goes without saying that a well-designed website can generate a lot of business and a poorly designed one can be a financial disaster. So before embarking on your mission to be the next Amazon it would be wise to reflect on some key factors to avoid cluttering up the Internet with…
Brian Steinberg recently wrote a post for Ad Age titled “Apple’s Rare Ad Misstep: Celebrity Siri Ads That Slice the Wrong Way,” where he criticized two commercials—one with Samuel L. Jackson, the other with Zooey Deschanel—from Apple’s recent ad campaign. An incredibly smart guy, Steinberg frequently writes for Ad Age regarding big television networks. Fortunately…
by Chris R. Keller In order for a brand to stick in a consumers mind it must be consistent. If you change the way your brand looks, the colours you use or the message it is connected too, it will be very hard for someone to remember your brand. Conversely, if you use consistent colours,…
I am pretty new to blogging. While I am sure that that didn’t instill a lot of confidence in anyone reading this post, I will say that there is a benefit to being a rookie blogger – inevitable jealousy. Anyone that floats around the Internet will agree that being overwhelmed with what-my-blog-could-be’s and what-my-blog-is-not’s is…
Yesterday, for anyone just now tuning in, Author and Brand Strategist Jonathan Salem Baskin wrote an article for AdAge.com entitled Old Spice’s Love Affair With Itself Serves No Sales Purpose. In an attempt to get a bit more exposure and boost the daily traffic, I wrote a rebuttal post entitled Jonathan Baskin Might be Wrong: Why…
