Ries & Ries Chairman Al Ries (say that five times fast) wrote a post a while ago, “In Marketing, Freakonomics Trumps Logic,” for AdAge. In the post, Ries cites a number of marketing ventures that yielded unexpected results. While it is nearly impossible to argue with the given examples, the idea that we should disregard…
(This blog post is part of a blog series: “Search Engine Optimization for Beginners.”) What follows is a list of frequently asked questions regarding search engine optimization.
(This blog post is part of a blog series: “Search Engine Optimization for Beginners.”) Tracking your progress, and subsequently adapting your efforts, is the only way to truly improve your rankings. There is not an optimizer alive that can tell you exactly what you need to do to get exact results. SEO is largely based…
(This blog post is part of a blog series: “Search Engine Optimization for Beginners.”) Now that you have a better understanding of what to avoid while managing and publicizing your website, you can start getting involved with the fun stuff – building links to obtain and maintain traffic.
(This blog post is part of a blog series: “Search Engine Optimization for Beginners.”) Unfortunately, the optimization game is not as simple as sprinkling a few keywords through your webpage. You will realize as your SEO career advances that there are thousands of opinions out there about which strategies are best, and which strategies are,…
(This blog post is part of a blog series: “Search Engine Optimization for Beginners.”) Now that you have your list of keywords, keywords that are bursting with untapped optimization potential, you can start optimizing your content. Whether your website publishes static or dynamic content, the rules are the same; however, some of the steps mentioned…
