by Chris R. Keller In order for a brand to stick in a consumers mind it must be consistent. If you change the way your brand looks, the colours you use or the message it is connected too, it will be very hard for someone to remember your brand. Conversely, if you use consistent colours,…
Marketers and marcomers (I coined it) alike will throw fancy-shmancy ideas about how to broaden the market, how to increase your market share, or how to successfully utilize dancing hamsters to sell Kia’s (try to keep up). All of these groundbreaking ideas – Old Spice’s Isaiah Mustafa, the Keebler elves, product placement in movies, for…
